What is SEO
SEO is short for search engine optimisation. Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO is also about making your search engine results are relevant to the user’s search query so more people click the result when it is shown. In this process, snippets of text and meta data are optimised to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
Google Analytics
The primary Visitors Overview screen helps you view your traffic patterns for the past month (or view patterns on your custom date selection). ‘Visitors’ also shows you the average time spent on your site, the bounce rate, and the percentage of new visits which summarises a good, high-level overview of how your site is doing. High pages/visit, high average time on your site, and a low bounce rate give you an idea of how useful visitors are finding your site once they arrive.
Other information regarding Traffic sources (to track if web traffic is coming from a variety of sources), Content (which depicts page views instead of visits), Conversions (of type Goals to track different kinds of action on your site like length of time spent, reaching a specific page etc and E-Commerce to know where your most profitable customers came from) can be easily obtained and managed via Analytics.
SEMRush
Thus, it gets easier for you to determine how successful a keyword is for a particular domain and also to see the value of organic traffic coming to specific landing pages. Using this tool, you can find keywords which are driving traffic to your competitor’s website, following which you can write quality content based on those keywords and the valuable pearls of inputs gleaned.
Authority Labs
Authority Labs provides daily rank checking on all the accounts, tracks search results at postal code or city level for accurate reporting, and adds domains or pages from any country and language offered by Google.
With Authority Labs, you can also track competitor domains and gain valuable insights. Moreover, the tool can be accessed by unlimited users for reporting at no extra cost.
Ahrefs
This post was last modified on September 25, 2017 10:32 pm